Light up the emotions

Iris Ceramica Group presents Hypertouch, the innovative, concealed capacitive technology applied to ceramic surfaces that enhances design functions beyond imagination. By lightly touching the Hypertouch ceramic surface an integrated system of home-automation sensors are activated to switch on and off lighting and audio-video devices, control doors and windows and set the room temperature. Hypertouch enhances the design and continuity of surfaces, eliminating unsightly cover plates and external switches.

In this way ceramic surfaces can change the atmosphere and bring the environment to life. Hypertouch uses an exclusive technology designed and patented1 by Iris Ceramica Group, applicable to the ceramic slabs distributed by the various Brands of the Group. Hypertouch surfaces are characterized by design, creative freedom and simplicity of use, interpreting a new way of designing interior spaces in line with contemporary living needs. Hypertouch is also available with the Active Surfaces® properties: eco-active materials able to defeat antimicrobial agents (viruses, bacteria, fungi, mould), pollution and odour particles.

Iris Ceramica recognized as a historic brand of national interest

Iris Ceramica has been included in the Register of Historic Trademarks of National Interest, set up by the Ministry of Economic Development to protect industrial property rights and promote Made in Italy excellence worldwide.

Iris Ceramica has been included in the Register of Historic Trademarks of National Interest, set up by the Ministry of Economic Development to protect industrial property rights and promote Made in Italy excellence worldwide. Recognition is awarded to companies historically connected to Italy, which have been registered for at least 50 years and have operated continuously over that period.

The prestigious certification has been awarded during Iris Ceramica’s 60th anniversary, endorsing its expertise and continual innovation, bringing to the market superb quality, design-led ceramic surfaces scrupulously consistent with its core values of environmental and social sustainability.

Fiandre introduces new colours

Italian brand Fiandre Architectural Surfaces has expanded its premium Marmi Maximum tile range, adding nine new colours.

The Marmi Maximum porcelain tile series is informed by the world’s finest marbles. Among the new additions is Nero Damascato, a dark marble with bold gold veining.

Marmi Maximum is available in nine new colours including the dark Nero Damascato
Also included is Divine Blue, a cobalt shade that Fiandre describes as « deep and nuanced » and Lepanto Rubino, a burgundy tile with milky veining.

The other new colours are Bardiglio Sublime, Breccia Mirabile, Calacatta Dorato, Cremo Superiore, Grand Carnico and Majestic Onyx.

Marmi Maximum tiles by Fiandre Architectural Surfaces
Other new shades in the range include Bardiglio Sublime and Lepanto Rubino
The Marmi Maximum tiles are available in large and standard formats ranging from 300 x 150 centimetres to 75 x 37.5 centimetres.

The large-format tiles have a thin profile making them ideal for not only cladding spacious areas but creating elements such as bathroom furnishings, countertops, sliding doors, movable partitions and seating.

Cersaie 2021

From 27 September to 1 October, Iris Ceramica will be taking part in the 38th edition of Cersaie, with an exhibition space embracing all the Group’s brands in the year of its 60th anniversary.

“The Perfect Blend. Foresighted Surfaces for a Sustainable Beauty” is the concept behind the exhibition at Cersaie 2021.
An authentic journey developing over three areas, each with its own art-and-sound video-installation, focusing on three pairs of values that have always represented the Group Brands:
architecture and nature
beauty and sustainability
creativity and technology

Iris Ceramica contributes to this exhibition story, representing « Beauty and Sustainability » with a surprising tale of aesthetic and technological research leading to authentic beauty made of natural surfaces and textures, in an approach to production that lives in harmony with the environment.

Cersaie is not just a trade fair, it is above all an opportunity to meet and discover the latest design solutions. In the week devoted to Cersaie, the Iris Ceramica and Iris Ceramica Group programme is packed with unmissable appointments that will also be made available on the web. In particular, for this 60th anniversary, the scene will be dominated by sustainable innovation and that perfect blend that only ceramics can express.

Iris ceramica group fights the covid-19 pandemic

Iris Ceramica Group has achieved another important milestone in terms of research and development of international scientific value.

ACTIVE SURFACES, the high-performing and authentically beautiful ceramic surface by Iris Ceramica Group, have been the subject of a major study by the Department of Biomedical, Surgical and Dental Sciences and the Department of Biomedical Sciences for Health of the University of Milanto verify their antiviral properties against the SARS-CoV-2 coronavirus (responsible for COVID-19). The research was carried out by the Iris Ceramica Group’s Active Research and Development Department in collaboration with the authoritative technical and scientific committee of the two departments of the University of Milan. The data highlighted meaningful results regarding the ability of ACTIVE SURFACESTM to eliminate 94% of SARS-CoV-2 after only 4 hours of exposure to low intensity UV light (natural light and traditional light bulbs even at low intensity). This significant result follows the ISO Certificates (ISO 21702 – ISO 18061) already obtained in respect of four well-known viral strains: the H1N1 and H3N2 Pandemic Influenzas, Enterovirus 71 and the Poliovirus. ACTIVE SURFACESTM also boast, for several years, ISO Certifications in the antibacterial field including antibiotic-resistant bacteria (ISO 27447 – ISO 22196). Never before has scientific value been so fundamental for the protection of human health, which has been facing the health emergency created by COVID-19 for over a year. Sanitizing environments and surfaces and ensuring hygiene have become essential to protect people not only in public spaces, but also in work and domestic environments.

The results achieved by ACTIVE SURFACESTM illustrate the importance of the research work carried out, supported by detailed scientific documentation, demonstrating the innovation that characterizes the ceramic materials made by the Italian company. Iris Ceramica Group developed this cutting-edge technology in 2009 capable of making ceramics eco-active and namely: thanks to a photocatalytic process using titanium dioxide with added silver – technology covered by two European patents – ACTIVE SURFACESTM are able to eliminate pollutants and microbial agents (viruses, bacteria, fungi and molds), as well as bad odors and they are able to create self-cleaning surfaces. ACTIVE SURFACESTM is the essence of a farsighted vision rooted in the pioneering nature of the company, which has courageously created unique materials and applications for the past 60 years, opening up new markets for ceramics. Innovation as a real and tangible value expressed in entrepreneurial creativity and the ability to know how to anticipate and stay ahead of the times, developing materials with the future in mind.

Iris Ceramica Group expresses a culture that revolves around ceramics as one of the noblest materials in nature, which has accompanied mankind since the discovery of fire through every evolution in the geological eras that have followed. Ceramic is capable of expressing an authentic and original beauty, just like nature itself, and at the same time contains intrinsic technical features that make it the most highly performing material in the world, used in industries where high performance is required, including biomedical sector – particularly in dentistry and dental prostheses – and aerospace. ACTIVE SURFACESTM is an evolution of a material in which art, creativity and science coexist in perfect harmony, creating surfaces that are unique in the world, characterized by innovation and aesthetics but also profoundly valuable as materials that serve the needs of human beings, while fully respecting and protecting the environment.

Luce : The new collection by guillermo Mariotto

The 27 September , the collection LIGHT signed Guillermo Mariotto was présentée en avant-première at the occasion of Cersaie 2021.

Federica Minozzi, CEO of Iris Ceramica Group , and stylist Guillermo Mariotto unveiled the origins and development of this collaboration that led to the creation of LUCE. An unprecedented collection that unites technological know-how and the nobility of ceramics with the creative genius of the stylist, transforming the great communicative power of light into ceramic surfaces with a three-dimensional effect. Journalist Federica Galli moderated this meeting.

LUCE is an ambitious project that wants to exalt the versatile and eclectic soul of ceramics. This surface with a thousand faces, fluctuating and changing, brings out the true soul of the surfaces, by dialoguing with reflections, chiaroscuro and sinuosity. An authentic tale of creativity and innovation, perfect for indoor and outdoor applications in public and private spaces.

During Cersaie 2021 , visitors can discover the surfaces of the LUCE collection inside the exhibition space which brings together all the brands of Iris Ceramica Group . They were applied to the floor and to the coating, to give life to an environment with a unique and original identity.

The collection can also be seen at Fiandre Architectural Surfaces’ showroom in Castellarano (Reggio Emilia) , applied as an exterior cladding for the MA home-office project .

Fiandre Architectural Surfaces is the commercial distributor of LUCE which is also available as an Active Surfaces® eco-active surface .

Clearance at Entrepôt de la Pierre: Take advantage of it!

Eh yes ! From March 02 to 09, take advantage of discounts of up to 50% on a selection of Entrepôt de la Pierre products! You who wanted to renovate your spaces, who are in a creative mood – you now have a whole week to choose a high-end product at an exceptional price! To guide your choice, here is a quick reminder of the different types of tiles that we offer:

Porcelain stoneware tiles with wood effect, marble, stone and waxed concrete

Most of the collections we offer are made of porcelain stoneware . Resistant to shocks and scratches, it is a material that has many advantages and that will stand the test of time. In addition, porcelain stoneware can reproduce in an almost identical way the appearance of materials such as wood, stone, marble or even concrete.

Tiles with a noble character

Soft colors, a slightly rustic appearance and visible textures full of charm… all these assets are united in our more noble collections, which give an old charm and luminosity to the rooms they dress. If you were looking for timeless elegance, you will find it in this type of collection. Use these tiles to create pieces from another era or work on your decoration to create a more contemporary look.

Tiles inspired by nature, very refined

Want some sobriety, to invite all the sweet richness of nature into your home? Our clean collections inspired by natural elements will satisfy the nature lover in you. Ideal for minimalist styles, we have made these collections our trademark. Their neutral tones reminiscent of rock or even large rivers offer you a real feeling of freshness. It’s up to you to decide what to do with it: leave the material alone or use it as a starting point for a much more elaborate style.

Original tiles, full of creativity

Also discover our unusual tiles: colorful, pop, with original cuts that you will not find anywhere else. If you’re headed for a more offbeat and less classic style, know this: we’ve got you covered. While remaining of a sure taste, our more whimsical collections will dress wonderfully your spaces, giving them that little touch of originality so much sought after which makes all the difference. Use them to express modern or even post-modern style.

Tiles for swimming pool coverings

Enjoy the assured elegance of a Stone Warehouse product even outdoors with our pool tiles . Bright and colorful, they give vitality to your outdoor spaces, highlighting the beauty of your pool.

For more tips, contact us!

How to adopt a refined and modern interior decoration?

The sleek style is enjoying great success at the moment and for good reason: it frees up space and lets the room breathe, giving an impression of grandeur even to the most modest surfaces. Thus, this minimalist aspect brings a very particular harmony to a space, inspiring a feeling of well-being that one hardly finds in more crowded rooms. The ideal solution to the space problems of the 21st century, the refined style is at the very heart of modernity.

Take advantage of our advice to transform your spaces:

Declutter and get to the point

To create a clean room, you must first get rid of the superfluous: furniture, decorative objects and other trinkets that have no real importance or use. They clutter up the space without, in the end, adding much. It is only after this crucial step that you will be able to compose sober spaces, of modern inspiration. We invite you to discover the Marie Kondo method to have a better idea on how to proceed. Natural light

It all starts with natural light . It sublimates and enriches a refined decoration, dressing the free space with a beautiful golden glow. Organize your decoration around it, since you cannot change the direction of the light coming from. Find those places that the light touches and place your furniture there. Above all, do not obstruct the light source: do not place your furniture in front of your windows or sliding doors. So bathed in light, your spaces will not need much to shine.

Tiles from the Yosemite collection



Tiling is an element that takes up a considerable place in your decoration. Since you will have fewer objects in your surroundings, your tiling will stand out more , hence the importance of choosing it well . Our tip: opt for light-toned tiles that will reflect natural light and contribute to a feeling of grandeur. Naturally inspired collections with gentle chromatic variations will also help you give your surfaces that sleek and modern air.

Our pro tip: Choose large format tiles, like those from the Aster Maximum collection, to give your spaces greater fluidity.

The furniture

We were telling you: you have to separate yourself from heavy and bulky objects and furniture is the first to be affected. First, get rid of decorative furniture because it takes up too much space. But don’t worry about the decor: your uncluttered room and its few but high-quality elements will be more than enough . When it comes to storage, try attaching shelves to the wall instead in order to conserve floor space and thus make the room even larger.

Shapes and colors


To achieve a clean style, you need to choose your color palette wisely: limit yourself to a few colors only. And for those who want a more radical change, why not try the monochrome look?


While remaining sober, bring relief and richness to your spaces by mixing different shapes and materials. Combine angular shapes with rounder or slender ones, for example. Do not hesitate to combine cold materials (metal, glass or even concrete) with warmer materials (wood or leather) to bring relief and diversity to the material.

For more tips, contact us!

6 reasons why you should integrate porcelain stoneware in your spaces

Not to be confused with stoneware rock, porcelain stoneware is what you might call a super-material. Waterproof, incombustible, resistant to abrasions, water, heat and wear , porcelain stoneware is a material of incredible quality. Discover here all the reasons why you should adopt porcelain stoneware now:

1. Porcelain stoneware is hard and resistant

Product of a mixture of pure materials such as clay, kaolin and feldspar, porcelain stoneware combines all its strength and multiplies it when fired at high temperature (around 1,200 о C). This results in a hard material with foolproof resistance. Indeed, neither wear, nor shocks, nor chemical and climatic abrasions can overcome a porcelain stoneware tile.

Geometric porcelain stoneware tiles from the Musa + collection

2. It is waterproof

This extreme temperature firing also ensures low porosity in porcelain stoneware tiles. Thus, the rate of water absorption is quite minimal. Result: No more worries about moisture and mold, your porcelain stoneware flooring will last a long time even in the humid summers of Mauritius.

3. It is non-combustible

Porcelain stoneware is flame resistant without any problem, which makes it very safe in the event of an accident. Also useful in summer, porcelain stoneware does not absorb heat even on the hottest days. In tropical countries like Mauritius, porcelain stoneware tiles can ensure a cooler and more comfortable summer.

Tiles from the Marmi Maximum collection by Granitifiandre

4. It can take on the appearance of several materials

A true chameleon, porcelain stoneware can take on the appearance of the most beautiful materials: rock, concrete, wood, marble… .It perfectly imitates the finest grain, wood grain, and even the characteristic stripes of marble to offer you the best of noble materials without any of their drawbacks. Porcelain stoneware tiles are also available in several colors, shapes, finishes and sizes (Granitifiandre’s Maximum collection offers you, for example, tiles ranging from 300 × 150 cm!). Highly customizable, porcelain stoneware is your decoration ally!

Stone, marble, wood… Porcelain stoneware takes on the appearance of several materials

5. It is versatile

Floors, walls … porcelain stoneware goes on all surfaces and in all rooms of the house. In the kitchen, it does not stain easily; in the living room, it does not creak under the weight of the furniture; in the bathroom, it does not absorb water. What’s more, it can even be used outdoors!

Porcelain stoneware used to create islands and paths in a garden

6. It is easy to maintain

Porcelain stoneware does not stain easily, and since it absorbs almost no liquid, is very easy to maintain. No need to spend hours scrubbing your floors or finding a powerful cleaning product. A little water and Marseille soap are sufficient.

For more tips, contact us!

Tiles: Our favorites 2019

Wood, stone, marble, limestone effect… discover our tiling favorites! All inspired by natural elements, you will certainly find something to cover your spaces in a sober, elegant and designer spirit. What is more, these collections are all made of porcelain stoneware and are therefore undoubtedly resistant.

The Fjord collection

Collection stone look, the cold nature of Fjord charmed us: its relaxing neutral colors, its sobriety … It can thus realize all your decorative visions, from the most refined to the most elaborate. For example, combine the color Black Fjord with a dark gray wall for a minimalist monochrome look. For a more elaborate decor, the Fjord tiles then serve as a base on which several other decorative layers are placed.

The Fjord collection is available in the sizes 120x60cm, 60x60cm and 60x30cm and also in a semi-gloss finish.

The Yosemite collection

Yosemite showcases the all-natural charm of limestone rock. It is this simplicity that delighted us: its sometimes grainy, sometimes streaked appearance gives it that much sought-after strong character. In the Lake version, the Yosemite collection is soft, in a soothing gray that lends itself perfectly to a more minimalist decor. In Park tone, fall under the spell of a slab with sanded color and texture. In the Rock version, find more raw tones and texture, which will enhance a more chic and monochrome decor.

Available in 90x90cm, 60 × 60cm and 30x60cm sizes, Yosemite tiles are all the more versatile.

The Columbus collection

Its 6 different tones have seduced us all: marrying the character of wood with surprising modern colors, we would never have thought that wood could be so versatile. And yet, Columbus offers bright tones: pink, green, blue, white. Unexpectedly, the visual rendering is of rare aesthetic value.

Best of all, these tiles can be used indoors as well as outdoors, both on walls and floors, and even for your shower ! Versatile, functional, of a rare style, the Columbus collection brings together everything we love!

The Marble Lab collection

The different tiles reproduce with precision the veins, striations and undulations typical of marble and depending on the desired style, you can direct your choice towards lines with more or less intense chromatic variation.

The Taxos tone, for example, sports soft grain and a luminous color.

Calacatta Statutario, on the other hand, has denser veins and conveys a stronger character.

Find Marble Lab tiles in size 120x60cm, 60x60cm or in 60x30cm with glossy or semi-gloss finish.

For more tips, contact us!